Green Grove Initiative
The University of Mississippi is committed to environmental stewardship and leadership in sustainability. During the fall 2008 football season, the gameday recycling program called the “Green Grove Initiative” was implemented, aimed at generating more efficient and sustainable practices on Ole Miss football Saturdays. Through this initiative, UM hopes to establish a long-lasting relationship with students, faculty, and fans in order to make the Ole Miss gameday mindset more sustainable through targeted education and outreach efforts.
The goal of the Green Grove Initiative is to decrease the amount of waste that ends up in landfills by increasing recycling and increasing the use of reusable containers in both the Grove and the Vaught-Hemingway Stadium. Green Grove volunteers help reach this goal by educating fans and passing out recycling bags in the Grove on gamedays and also by helping sort through the collected recycling bags from the tailgating areas at the Oxford Recycling Center during the weeks following a home game. Additionally, the Initiative participates in a national collegiate competition, called the Game Day Recycling Challenge, that measures the recycling efforts and diversion rates produced from tailgating areas and stadiums around the country.
2014 Season at a Glance…
This past season, the Green Grove Initiative continued to expand its gameday presence with a record total of almost 400 volunteers who helped spread the message of recycling and reduce the environmental impact on the Ole Miss campus. Over 284 tons of waste and 18,503 Solo cups were collected on gamedays this year. In addition, the Green Grove Gameday Managers had the opportunity to work with ESPN’s Sustainability Team during both the SEC Network’s visit and the College GameDay visit to the Grove.
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We recognize that this effort is not an easy feat, but we are excited to work with the Ole Miss community as we move forward with this initiative one step at a time. We are encouraged by the support we have received so far from student volunteers, campus organizations, University departments, and corporate partners.
For further information on the campaign, contact us at email@example.com.